Sanitary Ware Market in India

Sanitary ware deals with the plumbing fixtures such as sinks or toilet bowl which are made up of ceramic or enameled metal in our daily water closet. As bathroom form is an indispensable part of one’s life, bathroom beautification is of utmost need in today’s world. In India, sanitary ware markets have evolved over a decade’s time possessing its own flavor and functional values other than the exciting bathing experiences.

The modern sanitary ware equipment's have a wide spectrum comprising of bath tubs, basin, shower accessories, faucets etc. With its increasing significance value consumers have also opted for luxury, style and elegance in this booming segment.

India has high standard sanitary ware products market. With these increasing sanitary ware requirements in the country the attention of better residential and sanitary facilities has also been increased. With the increasing demand in the second largest populated country there is a need to import the sanitary ware products from other countries. Today the sanitary ware companies from different parts of the world are eyeing Indian market seeking for huge potential for growth and prosperity. Therefore India, today is the one of the leading markets for international sanitary brands where popular MNC’s like Kohler, H&R Johnson, Jaguar, Roha etc have already established their operations. The present size of Indian sanitary ware market is approximately above 500 corers and is expecting to increase annually by 3-4 percent.

In today’s India, which has successfully fitted its gears in this booming sanitary ware market uses ceramic as one of the materials for sanitary ware products. Ceramic sanitary ware like wash basins, urinals and water closets are more likely used and preferred as bathroom fittings in most of the Indian offices and households.  This composition of high material ceramics make the products look neat and simple thus giving it a stylish look to the bathroom. There has been exponential growth in the Indian sanitary ware market because of speedy increase in the production rate of the top sanitary companies.

For the designer sanitary ware which is been gradually increasing with changing lifestyle of India undergoing modernization in recent times. These sanitary ware products are costlier than the simple ceramics products available in the market. People are now willing to invest for this kind of stylish and lavish sanitation products thus causing no affect in the market of the designer sanitary ware products.

The market for sanitary ware is highly unorganised. Though this market has high growth prospects, still this market has not made its imprints in many of the villages of this highly populated country. That’s mainly because of booming real estate and tourism, rising spendable income and change in the lifestyle have raised the demand for sanitary accessories widely in the areas of cities and hospitality sectors. This growing demand makes a way for the International sanitary ware brands. Many International brands are increasing their interest in Indian markets by joining hands with the domestic brand or forming their wholly owned subsidiary in India. Industry leaders in this segment are highly focusing on their production capacities, upgrading manufacturing techniques and innovative ideas to produce convenient design.  Increasing awareness among the consumers has also increased their demand process which has had a positive impact on the growth of the market. However, the challenges that are hindering the growth of market are: the huge unorganised sector and; the exposure of this segment in the rural areas of our country.

Some of the brands in Indian sanitary ware market are Hindware, Eros, Simpolo, Jaquar, Hindustan Sanitary ware, Kohler India, Parryware Roca, Roca India, Axor, Bell, Cera, Toto and Vitra. Out of this Hindware, Parryware, Jaguar and Kohler are some of the leading brands offering high quality ceramic sanitary ware, designer sanitary ware and other types of stylish sanitary ware products like wash basin, Water closet, urinals etc.Click here and know more information.